Whether you like it or not, psychology and marketing are becoming fast friends. In recent years, there has been a growing trend toward using psychological insights to design a great digital menu board that is powerful and effective at capturing customers’ attention and increasing sales.
However, not all menu boards are created equal! While some menu boards leave customers feeling confused and overwhelmed, well-designed menu boards can make all the difference!
So, are you ready to step up your menu board game? Look no further! In this article, we’ll reveal the secrets to crafting a winning digital menu board that not only catches the eye but also makes it easy for your customers to find exactly what they’re looking for.
From font size to color scheme to strategic item placement, we’ll cover all these to help you create the best digital menu board that your customers will love!
And if you are still wondering why you should take your communication to the next level and invest in the digital, take time to check this article: https://www.display.stream/the-future-is-digital-taking-corporate-communications-to-the-next-level/
No worries, you can thank us later! Now, get ready to revolutionize your menu and make your business stand out!
1. Maintain The Readability Of Your Menu Board
Digital menu boards are digital displays typically mounted on the wall or placed in a prominent place to clearly communicate a list of products and their prices.
Read that again…To clearly communicate. This means that The most important goal here is for your customers to read and choose their options without any assistance. If your customers can’t read your menu or find what they’re looking for quickly, they may become frustrated and lose interest in your offered service.
Here are some key considerations for maximizing clarity and readability:
- Font choice: it’s very important that you opt for a clear, legible typing style to ensure that your customers can read your menu board easily without any confusion. Hence, It is highly recommended to avoid hard-to-read and overly decorative typefaces. Arial or Helvetica are considered a safe choice, as they are simple and easy to read!
- Text size: The larger, the better! Yes, you read that right! It’s very important to use a size that is large enough to be read from a distance. A lettering size of 16-18 points is generally recommended, but this may vary depending on the size of your menu board and the distance at which it will be viewed.
- Contrast: To enhance your menu’s readability, use contrasting colors for your font and background. For example, white text on a dark background or vice versa can create a strong contrast that is easy to read.
- Consistency: If you are wondering how you can go from average to excellent when creating your menu board, then just learn how to be consistent!
Maintaining consistency in your font choices and formatting throughout the menu board can help reduce the confusion and the customers to easily navigate the menu and find what they’re looking for!
2. Keep Your Digital Menu Board Organized!
When it comes to creating a winning menu board, the organization of the board is crucial. Your customers should be able to quickly and easily navigate the board, find what they are looking for, and make informed decisions about what they want to order.
Here are some key points that you should never ignore!
- Categorization of items: consider grouping similar items together in a logical and intuitive way for your customers to quickly locate the items they are interested in, without having to scan the entire board.
For example, if you run a coffee shop, you might consider creating categories for “Hot Drinks,” “Iced Drinks,” “Pastries,” and “Sandwiches.” - Clear and consistent pricing display: Customers should be able to quickly understand the cost of each item, without having to search for the price. Make sure your pricing is displayed prominently, and that it is consistent across all items. If you have different sizes or options for an item, make sure the pricing reflects that.
- Alignment for easy comparison: Consider the placement and layout of your items too! It’s important to make it easy for customers to compare items side by side. This means aligning prices, descriptions, and any other important details in a consistent and easy-to-read manner.
3. Create An Eye Catching Menu Design
The importance of eye-catching design cannot be overstated! A good menu board design can help you stand out, attract customers, and give them a memorable experience. For instance, the use of color, imagery, and typography can help create a visually appealing menu.
Colors can evoke different moods and emotions, and the right combination can create a cohesive and inviting design. Imagery, such as high-quality photos of menu items, can showcase the products and make them more appealing to customers. Typography can make it easier for customers to navigate the menu board.
Here are some useful design tips:
- Importance of visual appeal: Customers are more likely to pay attention to displays that are visually appealing. In digital signage, visual elements such as graphics, images, and animations can be used to create eye-catching displays that grab customers’ attention.
- The use of images and videos can also help to showcase products and create a more immersive experience. For example, a restaurant could use digital signage to display high-quality images of their menu items, making them more attractive and appetizing to customers.
- Brand consistency and representation: Digital signage can be used to create a consistent brand image across multiple locations. This can be achieved by using consistent branding elements such as logos, type style, and color schemes.Additionally, digital signage can be used to showcase the company’s personality and values, giving customers a better sense of what the brand stands for.
4. Include Limited Options
A good menu board should have limited options that focus on the most popular items and highlight specials and promotions. This approach offers several benefits, including making it easier for customers to make a decision and reducing the time it takes to place an order.
By featuring only the most popular items, the menu board can help drive sales by highlighting items that are known to be crowd-pleasers.
Additionally, a limited menu can help streamline operations, making it easier for staff to prepare orders and reducing the likelihood of errors.
In brief, a good menu board can create a more enjoyable and efficient experience for both customers and staff.
5. Always Keep Your Menu Board Up-To-Date
The menu board should be regularly updated to reflect any changes in pricing or menu items. Keeping an up-to-date menu board is essential for your success.
It will not only help with customer satisfaction by providing accurate and current information about available items and prices but also avoids unnecessary waste and helps manage costs.
A well-maintained menu board can also enhance your brand image, showcasing an organized and detail-oriented establishment that cares about providing the best service and experience for its customers.
Therefore,it is vital to prioritize keeping the menu board up-to-date to ensure a positive impact on the company’s bottom line and customer loyalty.
Conclusion
In today’s competitive market, a well-designed menu board is crucial for businesses. By incorporating key factors like clarity, simplicity, and visuals, and following recommended guidelines, businesses can create an appealing menu board that enhances the customer experience and boosts their bottom line.
So, if you want to stand out from the crowd, make sure your menu board hits the spot!